Most authors starting out, rely on word of mouth by their family and friends, but is it enough to get your book noticed? According to Sarah Patsceras, author and marketing strategist, it’s not. You need to make a plan before you get your book published. Ask yourself, who is my audience, who are my readers? You need to aim your market tactics towards them. Why would they want to read your book? What does your book offer?
Facebook is a good start of social media for adult books, but what about those authors that write for children and YA? Build on where your readers are. It also depends on the age group. Parents buy the majority of children’s books so you need to appeal to them as well as the child. Check out your name on the google search engine and how it appeals to your audience.
Use the setting of your book, if it’s non-fiction, and join the Chamber of Commerce of that city. It will bring attention to you as an author. Start a newsletter and add a blurb about your book. Talk to librarians and teachers. Build trust in people who don’t know you. Word of mouth is everything in this business. Does your book solve some problem your audience can relate to?
Don’t rely only on Amazon feeds for ads. Figure out a marketing budget. What can you afford? Join writing groups. Go to conferences. Place ads on sites such as the writer-editor network. Think outside the box. A clever person might put recipes from their book on the back of a book mark. Promote your book through charity organizations.
Get noticed and your book will too.